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40 Billion Dollar Hedge Fund Orchestrates LunarBits, Stan Lee Legion/AdventFx and K-Pop Music Global
K-Pop Stars from nCH to Join Groundbreaking Tokenized Music and Bitcoin Project Landed on the Moon –
Sizzling Hot K-POP Culture with #1 Netflix shows and highest Percent Crypto users in the world
In a historic collaboration, Lunarbits, is once again making history by pioneering the Bitcoin-tokenized asset project that made its way to the moon in 2024 as part of a SpaceX launched mission that contained a payload of music and art and Lunarbits initiatives in bitcoin. The Lunarbits community is thrilled to have accepted its partnership with K-pop stars, Stan Lee’s Legion with AdventFX, and management groups to revolutionize the music industry alongside its music partnerships with space art innovators
and
.
This joint venture aims to catapult Lunarbits into the most adopted cryptocurrency communities worldwide, leveraging the massive global following of K-pop.
Lunarbits
Lunarbits is a community-driven cryptocurrency project that combines Bitcoin-Runes technology, the creator economy, and space exploration. By leveraging the power of Bitcoin and a vast creator community, Lunarbits aims to redefine the intersection of cryptocurrency, space, and content creation.
With a total token supply of 222 million Lunarbits, this project listed on leading global cryptocurrency exchanges on or about August 5th, 2025.
K-Pop Partnership
The partnership between Lunarbits and K-pop stars will involve a series of activations in Asia and North America including concerts, contests, and community events. These events are expected to increase the number of fans opening up Lunarbits wallets and participating in the popular meme coin, space, art, and music community. With K-pop’s massive global following, particularly in South Korea, Japan, Hong Kong, Taiwan, Malaysia, and the United States, Lunarbits is poised to reach tens of millions of fans weekly.
Reach and Impact
The reach of this partnership is estimated to be significant, with Asia boasting 59% of the cryptocurrency markets.
South Korea itself boasts 35% of the roughly $3.5 trillion in daily crypto trading and Asia accounts for 50% of global cryptocurrency usage. By tapping into these markets along with an estimated 2.3 billion who follow the content projects,
Lunarbits aims to become one of the most adopted cryptocurrency communities in the world.
The partnership will be led by Lunarbits, who joined Lunar Records and nCH Entertainment Founder/CEO Jeong Chang Hwan; along with managing director, Basis Asset Management, a 40 Billion Dollar Hong Kong-based hedge fund manager established in 2010 by CIO Derek Kwong.
Andrew Lane joined his long term entertainment executive Dallas Santana, who previously co-produced movies, concerts and a hit music series for CBS. Andrew Lane and Lunarbits leads the music collaborations and partnerships and is a multi-platinum music producer, songwriter and publisher with over 50 million records sold worldwide. Andrew has worked with Sony, Warner, Disney, Universal Music & Interscope, and has developed many notable artists such as Miley Cyrus, Becky G, and Sabrina Carpenter. Andrew Lane has worked on the platinum winning soundtracks, High School Musical, Hannah Montana, and Disneymania 4.
Also joining the collaboration is Daniel L Smith, an executive TV Producer and Director who has created unique and innovative Hollywood and Japanese TV programs, documentaries and films for nearly 20 years. These include programs and documentaries for such networks as FOX, National Geographic, FOX Sports, NBC Universal, A+E Networks and the History Channel, as well as collaborations on programs for Japanese TV networks such as Nippon Television, Fuji Television and the Tokyo Broadcast Station.
Dan has also produced several significant international promotions for film and TV: Warner Entertainment Japan’s “I Am Legend” (Will Smith), Universal/Toho Towa’s “Battleship” (Liam Neeson, Taylor Kitsch and Rihanna), Fox’s “Empire” (Taraji P. Henson), AMC’s “The Walking Dead” and the “Fox Summer Party in Okinawa.” He produced documentaries on such musical icons as Mariah Carey (NBC Universal); and numerous “E! Beyond the Red Carpet” specials.
About nCH Entertainment
nCH Entertainment was established on February 13, 2017, by legendary producer Chang-Hwan Jeong, an ex-founding member of SM Entertainment. The company operates under four core business models:
1. Talent Management
2. Omni Concert Intellectual Property (IP)
3. Audition-Based Television Programs
4. Commercial and Merchandise Business through Idol Branding
5. Virtual IP Business
With over 30 years of experience in the K-Pop industry, nCH Entertainment provides deep expertise in providing comprehensive and integrated entertainment services. The company is undergoing rapid global expansion, with its headquarters in Korea and branch offices in Japan and Hong Kong. Additional offices in Vietnam, Taiwan, Australia, and the United States are scheduled to open by 2025.
Why nCH Entertainment?
Behind the rapid growth of
Entertainment stands its CEO, Chang-Hwan Jeong. As a founding member of SM Entertainment, Mr. Jeong played a pivotal role in the rise of iconic K-pop acts such as S.E.S., BoA, Shinhwa, Girls’ Generation, TVXQ, SUPER JUNIOR, SHINee, and EXO. He later served as CEO of SM C&C, where he expanded his expertise across A&R, production, and concert direction. From 2005 onward, he directed all major SM concerts and created the SMTOWN Live World Tours. His work on the Girls’ Generation Arena Tour and the landmark SMTOWN Paris concert is widely credited with accelerating K-pop’s global expansion.
Mr. Jeong went on to lead drama and variety production at SM C&C, delivering a string of top-rated shows including Neighborhood Lawyer Jo Deul-ho, Jealousy Incarnate, and Squad 38. In 2017, he left SM to establish nCH Entertainment, where he currently serves as CEO. Between 2018 and 2020, he also held the position of Head of Music Content at CJ ENM.
At nCH, Mr. Jeong spearheaded the production of the drama Black Knight by writer In-Young Kim, launched the girl group NATURE, and co-developed the global idol project TOO in collaboration with CJ ENM, followed by Mnet’s survival program TO BE WORLD CLASS.
The boy group n.SSign, which debuted under
n.CH , has quickly gained traction, completed a successful Japan tour and entered Tokyo’s Ariake Arena just three months after debut — a testament to their rapid growth and strong fan response.
Expanding beyond K-pop, nCH is also leading cultural exchange between Korea and Japan through its trot-(Music Genre) focused label, nTro Entertainment, home to top trot artists such as Shin Yu, Kim Da-hyun, and Kim Ji-hyun. The Japanese audition show Trot Girls Japan, produced by
n.CH , created a sensation after airing on major Japanese platforms such as WOWOW and Abema (Japanese version of Netflix). In addition, the MBN program Korea-Japan Queen of Singers has established itself as a major platform for cross-cultural music collaboration.
Most recently,
n.CH actor Baek Seo-ho drew attention for his performance in the 2025 TVING original series Study Group, demonstrating the company’s growing presence in the acting field as well.
Under Chang-Hwan Jeong’s visionary leadership,
n.CH Entertainment continues to write a new chapter in music, drama, variety, and trot. Within a remarkably short period, he has built a legacy of success across all content genres, and his reputation continues to attract collaboration offers from Japan, Taiwan, China, and beyond — affirming
n.CH ’s rise as a truly global entertainment powerhouse.
The K-Pop music business is a multi-billion-dollar industry, estimated to be worth around $12.7 trillion won (approximately $9.2 billion USD), according to a Bloomberg article. While it’s a significant force in the global music market, it’s still a smaller portion compared to the overall global music industry, which is estimated to be around $130 billion.
The partnership in introducing K-Pop groups and their music into North American towards their young teens is a winning recipe for increasing a broader audience of fans and generating tremendous increase in revenues and sales.
The K-Pop partnership includes co-producing a global Music Competition and, Television series, and world tour to include performances from some of the top new K-Pop music groups NCT, RRIIZE, aespa, ZB1, IVE, ITZY, and Treasure
AdventFX, an animation, video game and movie studio with deep industry credits like “Avatar”, “Shrek”, “Honey I Shrunk The Kid”s, “Disney’s Escape From Witch Mountain”, teamed up with the Lunarbits and
Space Blue when it first went ahead inscribing over 100 characters on the Bitcoin network; and what would be a first in movie and bitcoin history.
The Legions franchise will invite KPOP Idol contestant winners to be cast into the video game along with their music, and AdventFX has already started building the video game based on Stan Lee’s Legion 5 and in collaboration with Lunarbits payments being used for Bitcoin assets, inscribed of the fan popular collectibles, including a sound track and playlist of rock songs straight out of the likes of “Guardians of The Galaxy” and in video game rewards and tokens.
Stan Lee – Legions – The Soundtack
The Music soundtrack for the Stan Lee “Legion” franchise. is a project funded by Lunarbits, and co produced with Lunar Records- The First Grammy Winning and Iconic Music Archive on Moon… Celebrating the Legendary Music Recordings and photos from iconic music Performing Artists: Jimmi Hendrix, The Who, Pink Floyd, Janis Joplin, Jefferson Airplane, Mick Jagger, Bob Dylan, The Jackson 5, Black Sabbath, Alice Cooper, and The Grateful
The Legions SoundTrack is being curated and produced similar to the Guardians of the Galaxy Motion Picture Soundtrack released by Marvel Studios. Lunar Records is curating the Legions Soundtrack from their music catalog of worldwide known, previously released, iconic songs performed by internationally acclaimed grammy award recording artists.
About Lunar Records
Lunar Records has curated and preserved over Twenty Five thousand music and visual arts assets, including rare and the most coveted, music master recordings, photos and videos; and some which are unpublished, from countless Legendary Music Recording Artists including James Brown, The Who, Dolly Parton, Ray Charles, Elvis Presley, Johnny Cash, Jimi Hendrix, Marvin Gaye, Willie Nelson, Tina Turner, Mick Jagger, Janis Joplin, Grace Slick, Eric Clapton and the Yardbirds, Johnny Winter, Jefferson Airplane, Duke Ellington, Lena Horne, John Lee Hooker, Jerry Lee Lewis, Fats Domino, The Platters, John Travolta, Kenny Rogers, Hall and Oates, James Taylor, Chuck Berry, Bob Marley, Aretha Franklin, Etta James, Rod Stewart, George Jones, Alabama, Deep Purple, Frank Sinatra, Count Basie and many other music legends. .
About Space Blue and Lunaprise Museum
Space Blue is a thriving global art, media, production house and global tech-art consortium where music, film, digital art, fashion, art enthusiasts, technology aficionados and passionate loves of all things related to Space come together in one community and along with its founder Dallas Santana, is curator of the
Lunaprise Moon Museum.
About Lunarbits:
Lunarbits is a cryptocurrency project that combines Bitcoin-Runes technology, the creator economy, and space exploration. By leveraging the power of Bitcoin and a vast creator community, Lunarbits aims to create a new frontier in space exploration and redefine the intersection of cryptocurrency, space, and content creation.
To learn more about Lunarbits and its revolutionary approach to tokenized music and Bitcoin, please visit
Join the Lunarbits Community
Join the Lunarbits Community
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